Category: Predictive Analytics
Loyalty, and loyalty programs in the airline industry are huge. In fact, there would be very few airlines in the world without a loyalty program When customers are faced with so many travel options, loyalty programs can often be the key differentiator for customer choice and retention. Continue Reading..
Long gone are the days when computer systems existed for simply ‘processing data’ and automating manual tasks. Computers are harnessed at far more advanced levels these days. The plethora and complexity of information, ‘big data’, data mining, machine learning and business intelligence have all contributed to the growth of ‘predictive analytics’. Predictive analytics seeks to analyse current data to make predictions about future or unknown events. Such predictions allow organisations to shape business decisions, forecast trends and improve outcomes and performance.